The multidisciplinary study of design and art, Borolo, is created to welcome different artistic worlds such as art and is designed in its other aspects with the aim of grouping and generating ideas that help develop bold, modern communicative proposals and forceful. The wild insects of the Amazon rainforest, including the beetle, inspire Barolo's logo. Borolo also denotes a word in Spanish that means, in everyday slang," to hang out on foot or in a car with friends with the only intention of having fun."

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