I wanted to implement the idea of '' battle '' because fleas and ticks are a problem or something unwanted in pets in general; however, being something so familiar, it is a problem that frequently occurs in pets. Dogs and cats. With the phrase "Help your pet win the battle against fleas and ticks", it is presented to the client that there is a problem called fleas and ticks and that this problem is somewhat annoying but has a solution. The illustrative implementation of the word battle helps to develop the idea of a problem that exists without using the word (problem) explicitly. To reinforce this idea, I included a dog wearing a soldier's helmet in the graphic piece, which denotes that he is fighting (in this case, against fleas and ticks).

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